The Imaging Radiology Oncology Association (IROA) has been formed to represent independent diagnostic testing facilities (IDTFs), radiologists and oncologists.

IROA is a collection of U.S. medical imaging industry personnel and diagnostic clinics. The Tulsa, Okla.-based association said it will seek to increase the public's awareness of the benefits of undergoing diagnostic procedures that often promote early detection of cancer.

Brant Gamble, president and founder of IROA, said that future plans include employing a lobbying group that will communicate to Congress and the public that IDTFs operate in an efficient manner and can reduce costs to the healthcare system.