GE Healthcare has promoted Melanie Varin as the new U.S. general manager (GM) for diagnostic cardiology sales and marketing. She will continue to report to Matthias Weber, general manager of GE's diagnostic cardiology business unit.
In her new role, she will lead both the sales and marketing organizations for the U.S. diagnostic cardiology business unit. The company said that she will direct activities for the alternate care channel, as well as manage the U.S. hospital channel, the MARS/MUSE specialist team, U.S. sales operations team, U.S. sales training support specialist group, and the CRO/pharmaceutical sales managers.
Previously, Varin has held roles on various GE Healthcare commercial teams, and was the senior product manager for a legacy GE Medical Systems business.