Cory Hall has joined healthcare web-service provider Reach Call as executive vice president (VP) of medical informatics.

In this role, Hall will oversee clinical services, research and development, technology operations and marketing, the Augusta, Ga.-based company stated.

Hall has more than 35 years of experience in health IT including direct patient care and senior technology management positions. Previously, he was the director of diagnostic intelligence and health IT for the College of American Pathologists, where he was responsible for helping pathologists and labs improve the diagnostic process through the use of IT.