Hologic, a developer, manufacturer and supplier of diagnostic products, medical imaging systems and surgical products, has announced a partnership with nine-time Grammy award-winning singer, songwriter and breast cancer survivor Sheryl Crow.
Crow will serve as national spokesperson to educate women about accurate mammograms.
"Early detection saves lives—it's that simple," said Crow. "Women need to be advocates for their health, and that means getting annual mammograms starting at age 40 and taking advantage of the best, and most accurate, technologies available. I opted for a Genius exam because early detection is what saved my life—it's a woman's best chance at survival, and it's a chance we all deserve."
Crow will become an integral part of the campaign by educating women through various media efforts, including a satellite media tour and social media outreach and will continue through October, which is Breast Cancer Awareness Month.
"It's an honor to join forces with such a well-known artist and breast cancer survivor days before National Cancer Survivors Day," said Pete Valenti, Hologic's Division President, Breast and Skeletal Health Solutions. "We remain resolute in our commitment to developing innovative new technologies, like the Genius exam, which detects more invasive cancers than conventional mammography, improving a woman's chance of survival. We look forward to working with Sheryl as we continue to spread the message that early detection saves lives."