Signalife has appointed Lee B. Ehrlichman, who is already a member of its board of directors, as president and chief operating officer (COO). 

In the role, Ehrlichman's primary focus, in addition to monitoring and supervising company operations, will be on sales and marketing of the company's products, according to the Los Angeles-based Signalife.

The company said that Ehrlichman, former CEO and president of Cardiac Telecom, a Greensburg, Pa.-based outpatient real-time cardiac telemetry technology and call-center monitoring company, will report directly to Signalife’s CEO, Rowland Perkins.