Brooklyn doctor opens online practice

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Going to the doctor’s office has become a digital experience thanks to the launch of an online medical practice in Williamsburg, Brooklyn, N.Y., according to a recent article in Wired magazine.

Jay Parkinson, MD, recently opened his online practice to patients in late September.

For an annual fee of $500, Parkinson combines house calls with contemporary technology. Patients will receive an initial visit from the doctor in their apartments and receive two additional visits as needed. After that, the doctor’s office hours are between 8 a.m. and 5 p.m. weekdays for unlimited consultation via instant messaging or email.

Parkinson launched the practice to focus on Brooklyn's young, uninsured working professionals. "A lot of artists in New York City don't have insurance because they're freelancers," Parkinson to Wired, who earned his MD from Pennsylvania State and has a master’s degree in public health. "They're young and wired. Once you figure out an issue, you can follow up with email, IM and video chat. The vast majority of these people don't need repeated physical exams," he said.