Carestream seals deal with Genesis Digital Imaging

Carestream Health has acquired Genesis Digital Imaging, a software developer and distributor of diagnostic imaging systems.

Rochester, N.Y.-based Carestream said the acquisition enables it to expand its customer base by leveraging Genesis’ niche among U.S. dealers that primarily call on the value-tier market and specialty medical practices.

Genesis is a distributor of Carestream’s Vita computed radiography (CR) system and integrates its software with these units. The company sells these systems to medical equipment dealers, who then market the units to smaller, specialty-focused healthcare organizations.

The purchase follows Carestream’s 2010 acquisition of Quantum Medical Imaging, a manufacturer of digital and conventional x-ray systems. Quantum sells digital radiography (DR) and CR systems, conventional x-ray systems and x-ray components to mid-tier hospitals and clinics through medical equipment dealers in the U.S. as well as additional dealers in international markets.

Genesis’ dealer relationships are largely additive to Quantum’s, according to Carestream.

Genesis will become part of Carestream’s medical business. The headquarters for Genesis Digital Imaging will remain in Los Angeles. Genesis President Scott Evers will continue overseeing its regional operations and assumes the new title of President, Genesis Digital Imaging, a division of Carestream, and Vice President, U.S. & Canada value-tier channels.

Evers will report to Doug Spotts, general manager, U.S. and Canada medical sales and service, Carestream, and will work with Scott Matovich, president, Quantum Medical Imaging, who manages Carestream’s U.S. mid-tier channel business.