GE acquires Dynamic Imaging

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GE Healthcare reported this morning that it has acquired Dynamic Imaging, the Allendale, N.J.-based developer of the IntegradWeb family of web-based RIS and PACS products. The purchase bolsters GE’s line of RIS and PACS applications and continues the firm’s recent expansion of this product line, such as its $1.2 billion acquisition of IDX Systems in 2006. In addition, it opens up new market territory for GE by providing it with an image and information system offering tailored for the community hospital and diagnostic outpatient imaging sector.

The terms of the acquisition, which was finalized yesterday, were not disclosed by the firms.

GE said that the IntegradWeb suite will be added to its PACS portfolio, which is led by the company’s Centricity line of clinical information systems. Dynamic Imaging’s products are used in some 600 sites worldwide that range from academic and community-based, acute-care healthcare institutions and integrated delivery networks to imaging centers and radiology group practices.  

“The people, products and culture of Dynamic Imaging are truly world class,” said Don Woodlock, vice president and global general manager, Imaging Solutions of GE. “Dynamic Imaging has a strong track record of innovation and a family of top-rated products that are highly complementary to our existing offering. Their research and development team is equally impressive, quickly delivering exciting new products to the marketplace, while working on the industry’s next generation solutions.”

"We are truly excited to be joining forces with GE Healthcare, which already offers a broad range of solutions to the healthcare IT industry,” said Alex Jurovitsky, CEO, Dynamic Imaging. “Dynamic Imaging, through its IntegradWeb product lines, has proven to be quite adept at addressing the industry’s clinical challenges, across all industry segments. The simplicity and power of our web-based PACS and integrated RIS/PACS, combined with GE’s broad suite of IT offerings, will redefine the market’s expectation for complete interpretive and review access, by any authorized user, of any imaging study, anytime, anywhere. Applying the capabilities of IntegradWeb to GE’s PACS offerings, the newfound flexibility for radiologists and referring physicians worldwide, as well as the broader impact to patient care, will be simply astounding.”

In a teleconference today, Woodlock said the acquisition will allow GE to fast-forward into web-based technology by adding IntegradWeb capabilities into GE’s Centricity PACS. The IntegradWeb product suite will be offered as standalone systems by GE Healthcare.

Woodlock also said that GE chose Dynamic Imaging because its system caters to community hospitals and outpatient imaging centers, which he said is the most active market for the adoption of PACS technology.

GE intends to actively market the IntegradWeb PACS and RIS/PACS product PACS to this healthcare sector, which Woodlock said is receptive to the “flexibility and affordability” of the Dynamic Imaging systems.

In addition to carving out new market territory with IntegradWeb and enhancing its Centricity PACS with new web-based features and capabilities, Woodlock said GE will be pairing its Centricity RIS with IntegradWeb PACS as an integrated offering.

The firms have partnered on this bundle for the past few years, so GE and Dynamic Imaging see little lag time in delivering this product. Montefiore Medical Center in New York City is an institution GE cited as a successful deployment of its Centricity RIS with IntegradWeb PACS.

Commenting on the acquisition, Nogah Haramati, MD, chief of radiology at Montefiore Medical Center, said: "Information technology is revolutionizing healthcare throughout the world. Anticipating, optimizing and tailoring the care of our patients in the most rapid, effective and cost-efficient manner requires user-friendly and manageable access to increasingly staggering volumes of data that cut across all medical specialties. The ability of providers and patients to best utilize multimedia healthcare data is essential."