InSight Health Services Holdings on Jan. 8 launched a new brand name, InSight Imaging, for its imaging center network. 

Twenty-two fixed-site centers in California, 10 fixed-site centers in Arizona and two fixed-site centers in Nevada have transitioned to the new InSight Imaging brand. The Lake Forest, Calif.-based company said it intends to complete its Insight Imaging rebranding initiative by mid-2008.

Kip Hallman, the company's interim COO, said, "Many of our Insight Imaging core market networks feature multiple imaging modalities, including MRI, open MRI, CT and PET/CT, providing our patients, payors and physicians access to a broad spectrum of imaging services. Our goal is to continue to expand these offerings across a larger number of InSight Imaging centers to provide even greater access to high-quality radiology. In addition to our new brand name, the majority of our centers are now operating under the same PACS systems, enhancing our ability to share images, collect patient data and exchange other pertinent information in a HIPAA-compliant manner."