MarkeTech creates radiology administrator panel for imaging research

The MarkeTech Group (TMTG) has launched ImagePRO, a longitudinal panel of more than 600 U.S. hospital-based imaging directors and managers.

The ImagePRO panel membership represents an estimated 25 percent of U.S. hospital diagnostic imaging purchasing power and provides information that is calibrated to the market. The opt-in panel is subject to a strict enrollment policy, according to the Davis, Calif.-based TMTG.

“ImagePRO will change the nature of voice-of-the-customer research studies in medical imaging,” said Christian Renaudin, MD, TMTG founder and CEO. “In the last 10 years at TMTG, we have witnessed a dramatic shift in power between clinicians and administrators in medical imaging purchase decisions. We thought it was time to give a formal voice to radiology administrators.”