Medical imaging software provider Vital Images Inc. and E-Z-EM Inc., a provider of conventional colonoscopy contrast agents and disposables, have expanded the terms of an existing agreement.
Since 2001, E-Z-EM has distributed Vital Images' virtual colonoscopy software visualization product for the early detection of colon cancer under the name InnerviewGI, and Vital Images has sold the same product as an option on its Vitrea 2 software.
Under the new alliance, the pair said that E-Z-EM will continue to market the InnerviewGI brand to its core customer base and to host educational seminars training physicians for virtual colonoscopies using InnerviewGI, but will not sell the product. Instead, E-Z-EM will refer all sales leads to Vital Images, which will rebrand its CT colon option as InnerviewGI.
In addition, E-Z-EM will receive a royalty from future sales of InnerviewGI and will continue to share development costs for the product.