MedcomSoft revamps sales strategy for better EHR market position

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MedcomSoft, an ambulatory care EHR software vendor, is revamping its sales strategy, due to it inability to significantly penetrate the market.

The Toronto-based company said it will significantly reduce its direct sales force and is seeking alliances with other vendors, reported Health Data Management.

The company established a new board in January, which assessed past performance and concluded that using a direct sales force is not the best way to grow the business, according to Steven Small, board chairman.

MedcomSoft is contemplating partnering with others to create a business model similar to that of athenahealth, a vendor of free practice management and EHR software bundled with outsourced billing/collections/health information management services. The company said it is open to other types of alliances that will help improve the market share of its MedcomSoft Record EHR.