The Society of Nuclear Medicine (SNM), the world’s largest society for molecular imaging and nuclear medicine professionals, on June 3 during its 54th annual meeting in Washington, D.C., debuted its new look and new outlook in shaping the future of patient care with molecular imaging and therapy. The organization’s rebranding effort has been going on for nearly a year now.
“SNM and SNMTS leaders wanted to ensure that the society is recognized, well presented and strongly represented as a leader and innovator for molecular imaging and therapy. We considered options and suggestions to strengthen and broaden our image, including adjusting our name (SNM), logo and identity,” said SNM President Martin P. Sandler. “We have rebranded the society to reflect a new emphasis in shaping the future by advancing molecular imaging and therapy and continuing support of nuclear medicine.”
“Molecular imaging is the use of state-of-the-art imaging technologies (such as PET, SPECT, MRI and others) to see, define and determine the biology of disease, offering a potential revolution in patient care by providing a way to better diagnose, treat and manage cancer, heart disease and brain disorders,” said Sandler. “Molecular imaging is at the forefront of ‘personalized medicine’—the development of patient-specific information that allows tailored treatment of disease. SNM’s ‘look’ now matches its ‘outlook’ and determination to spearhead the field’s continued growth.”
Sandler also announced that the society’s “Bench to Bedside” campaign, which is raising funds for initiatives that will advance molecular imaging and therapy, has successfully reached nearly $3.9 million of its intended $5 million mark through recent donations of Tyco Healthcare/Mallinckrodt.
“SNM’s rebranding — including development of two newly designed web sites and a new society logo — visually expresses and advances our mission. It signals our intent to address the many needs of our profession’s practitioners and non-imaging specialists and to continually educate members and nonmembers about the field of molecular imaging,” said D. Scott Holbrook, SNM Technologist Section president. “SNM’s rebranding better demonstrates who we are and what we do,” he said. “For example, the society will help technologists enhance their level of practice by offering programs that provide the necessary skills needed to stay current in a rapidly — and technologically — evolving environment.”