MedcomSoft revamps sales strategy for better EHR market position
MedcomSoft, an ambulatory care EHR software vendor, is revamping its sales strategy, due to it inability to significantly penetrate the market.

The Toronto-based company said it will significantly reduce its direct sales force and is seeking alliances with other vendors, reported Health Data Management.

The company established a new board in January, which assessed past performance and concluded that using a direct sales force is not the best way to grow the business, according to Steven Small, board chairman.

MedcomSoft is contemplating partnering with others to create a business model similar to that of athenahealth, a vendor of free practice management and EHR software bundled with outsourced billing/collections/health information management services. The company said it is open to other types of alliances that will help improve the market share of its MedcomSoft Record EHR.