Cleveland Clinic has named M. Bridget Duffy, MD, as chief experience officer, a newly created role designed to ensure all aspects of the patient experience at Cleveland Clinic meet the highest standards.

“We recognize that delivering world-class healthcare requires a lot more than providing patients with access to leading-edge treatments and technologies,” said Delos M. “Toby” Cosgrove, MD, CEO and president of Cleveland Clinic. “As a leading healthcare provider, we must exceed the expectations of those we serve, offering compassion, showing empathy and providing patients with the responsiveness they deserve.”

As chief experience officer, Duffy will advance Cleveland Clinic’s Patient First Initiative by creating a culture that addresses the emotional and physical experience for the patient, restores empathy as a core value and recognizes the central role that employees play in delivering an exceptional patient experience. Duffy comes to Cleveland Clinic from San Francisco, where she was a healthcare consultant and served as medical advisor for the Earl and Doris Bakken Foundation, the entity responsible for helping to establish the Heart-Brain Institute at Cleveland Clinic.