Med1Online, a provider of capital medical equipment across medical specialties, has entered into a distribution agreement with GE Healthcare.

In addition to its distribution model of providing both new and used equipment options, the Golden, Colo.-based Med1Online said it utilizes marketing techniques to maximize GE’s services, such as: search engine pay-per-click keyword campaigns; targeted direct mail campaigns; innovative telemarketing services; priority product uploads to Med1Online’s catalog; manufacturer-specific internet landing pages; online product demonstrations; and effective banner ad campaigns.