To promote the early detection of breast cancer, Eastman Kodak Company's Health Imaging Group is attracting the broad appeal of women NASCAR racing fans.
The company said this week that the No. 77 Kodak Racing Dodge, driven by Brendan Gaughan, will feature two pink ribbons framing the theme of "Kodak Mammography Film" and will make its debut at the Watkins Glen International NASCAR race on Aug. 15th in Watkins Glen, N.Y.
Female interest in NASCAR has increased dramatically, "and represents a great way for us to help raise awareness with a large number of women racing fans about the importance of annual mammograms," said Pamela S. Benkert, general manager, Mammography and Oncology Business Segment and vice president, Kodak's Health Imaging Group.
According to recent NASCAR data, more than 30 million women across the U.S. are NASCAR fans.